02 STATEMENT OF INTENT

 brief 3: magazine and online

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief.

Statement of intent: magazine

My brief is going to be to produce two front covers and contents pages of films I have created and also design two pages of a film website for my magazines. My first film magazine will aim to target any gender of audience as dystopian/action films are usually a mixed and wide fanbase. My second cover will consist of a sports genre which is appealed to by both genders, however specifically targets a male demographic. I will be using models aged 16-25 to keep my magazine relevant to that age range. Many film magazines use direct mode of address, sell lines, bold titles and vivid colours to capture their audiences attention so I will be trying to replicate this in my magazines. To engage the target demographic I will be including models of different social groups and genders to connote inclusivity and reflect the ideologies associated with mainstream youth culture to further promote my magazines. I will be including bold and contrasting colours in my front covers to appeal to the eyes of my younger target audience and use a large, san serif text to make it clear what I am promoting. The mise en scene in both my front covers and contents pages will establish a clear layout and advertising to help new viewers understand the film cover more and make my brand as clear and accessible as possible. I will also be including the cast members of my film and will also be promoting new/upcoming films to make it as realistic as possible by including other relatable content to my films.  

Statement of intent: website:

For my website I will be sustaining the same designs and use of bold colours to match my magazines. I will be including the brand of my magazine in large, bold text on the homepage of my website as other example websites have done the same and it makes my brand clear and stand out to the audience. I will also reinforce the idea of brand identity by including my own logo of the brand in the top left hand corner of the page to ensure my website is presented as realistically as possible. As you scroll down the page I will be including advertisements for other upcoming films whilst still targeting a 16-25 year old demographic. I will be advertising films that will appeal to this demographic by recreating new relevant films. For my audio visual piece I will be creating a teaser trailer for other upcoming movies that will be released later in the year whilst continuing to use include genres specific to my target ages. This will be accessed at the bottom of my homepage with a title and clear instructions on how to play the video above it. I will be using younger models and advertise social media platforms for my film brand to attract my target audience whilst also making my website a working and interactive page but including clickable buttons and movie related news feeds at the side of the page. 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

To demonstrate my knowledge I will be including features such as scannable barcodes on my contents pages and information such as the name of my website that links directly to my website to encourage interactivity for my target audience and make my magazines more accessible. As well as creating my audio visual piece which will have sound and large text, my linked page will included images of both my magazine covers to advertise them and link my company together. As well as this my original website logo will be included on my website as well as my covers to make my company more recognizable and easy to spot.